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A Merry Unbirthday Event 2017 is the eighth major event of Disney Magic Kingdoms. It started on 26th October 2017 and ended on 16th November 2017.
The event starts with the short quest Different Kind of Creepy. Complete quests to progress in the event. Purchasing White Rabbit unlocks his questline, Just Winding You Up. Purchasing Cheshire Cat unlocks his questline, De-Cat-Pitated?.
This event is similar to previous events, where NPCs have to be tapped, in this case Bread-and-Butterflies (), in order to complete quests and earn event currency.
This event introduced a new limited time currency, Queen Coins ().
All of the new content released with the event. Some of the items listed may not be available again once the event is over.
|Character||Cost||How to Unlock||Available|
|White Rabbit||200||Whole event|
|Mad Hatter||300||Welcome a Haberdasher||Whole event|
|March Hare||2,000||Welcome a Jackrabbit||27th October|
|Cheshire Cat||275||31st October|
|Caterpillar||5,500||Welcome an Insect||31st October|
|Alice||15,500||Welcome a Dreamer||7th November|
|Queen of Hearts||18,500||Welcome a Mad Monarch||7th November|
|Attraction||Cost||How to Unlock||Available|
|The Golden Afternoon||550||Mad Hatter Level 2|
Flowers for Hours
|White Rabbit's House||2,750||A Hutch Hunch||27th October|
|Alice in Wonderland||150||31st October|
|The Tweedle's Wacky Fairway||6,500||Which Way? That Way?||31st October|
|Concession||Cost||How to Unlock||Available|
|Unbirthday Hat Stand||60||Whole event|
|Giant Cookie Shop||60||7th November|
|Decoration||Cost||How to Unlock||Available|
|'Pillar Bench||10||Whole event|
|Flower Statue||5,000||Whole event|
|Half a Cup Trophy||FREE||Striking Gold Mini Event||3rd November|
|Alice in Wonderland Float||50||Whole event|
|Wish Granter||27th - 30th October|
|Dark Magic||30th October - 2nd November|
|Striking Gold||3rd - 7th November|
|Wish Granter||8th - 11th November|
|Striking Gold||12th - 15th November|
- Main article: Alice in Wonderland Storyline