Update-15-app splash
A Merry Unbirthday Event 2017

26th October 2017 - 16th November 2017
« A Whole New World Event 2017 Snow White Event 2017 »

A Merry Unbirthday Event 2017 is the eighth major event of Disney Magic Kingdoms. It started on 26th October 2017 and ended on 16th November 2017.

The event starts with the short quest Different Kind of Creepy. Complete quests to progress in the event. Purchasing White Rabbit unlocks his questline, Just Winding You Up. Purchasing Cheshire Cat unlocks his questline, De-Cat-Pitated?.

This event is similar to previous events, where NPCs have to be tapped, in this case Bread-and-Butterflies (Update-15-m-bread-and-butterfly), in order to complete quests and earn event currency.


This event introduced a new limited time currency, Queen Coins (Update-15-m-currency).

Any Queen Coins a player had remaining was converted to Gems (40 max.) at the end of the event.

Players can earn more than M-gem160 Gems by Leveling Up Alice in Wonderland Characters and completing quests during the event.

New Content

All of the new content released with the event. Some of the items listed may not be available again once the event is over.

Character Cost How to Unlock Available
White Rabbit M-gem200 Whole event
Mad Hatter Update-15-m-currency300 Welcome a Haberdasher Whole event
March Hare Update-15-m-currency2,000 Welcome a Jackrabbit 27th October
Cheshire Cat M-gem275 31st October
Caterpillar Update-15-m-currency5,500 Welcome an Insect 31st October
Alice Update-15-m-currency15,500 Welcome a Dreamer 7th November
Queen of Hearts Update-15-m-currency18,500 Welcome a Mad Monarch 7th November

Attraction Cost How to Unlock Available
The Golden Afternoon Update-15-m-currency550 Mad Hatter Level 2
Flowers for Hours
Whole event
White Rabbit's House Update-15-m-currency2,750 A Hutch Hunch 27th October
Alice in Wonderland M-gem150 31st October
The Tweedle's Wacky Fairway Update-15-m-currency6,500 Which Way? That Way? 31st October

Concession Cost How to Unlock Available
Unbirthday Hat Stand M-gem60 Whole event
Giant Cookie Shop M-gem60 7th November

Decoration Cost How to Unlock Available
'Pillar Bench M-gem10 Whole event
Flower Statue Update-15-m-currency5,000 Whole event
Half a Cup Trophy FREE Striking Gold Mini Event 3rd November

Parade Float Cost Available
Alice in Wonderland Float M-gem50 Whole event

Returning Content

Costume Cost How to Unlock Available
Mickey Mouse (Halloween) Update-15-m-currency50 Mickey Mouse Level 2
A Frightening Favorite
Whole event

Mini Events

Name Available
M-wish-content Wish Granter 27th - 30th October
M-dark raven Dark Magic 30th October - 2nd November
Update-15-m-gold trophy Striking Gold 3rd - 7th November
M-wish-content Wish Granter 8th - 11th November
Update-15-m-gold trophy Striking Gold 12th - 15th November



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